Savar, Avi. 1973-
Content to commerce : engaging consumers across paid, owned and earned channels / Avi Savar. - Hoboken, New Jersey: Wiley, 2012. - xlvi, 242 pages : illustrations ; 24 cm
9781118480182
Social marketing.
Internet marketing.
658.872 / A-S 2012
BKE200923
BKE200924
Content to commerce : engaging consumers across paid, owned and earned channels / Avi Savar. - Hoboken, New Jersey: Wiley, 2012. - xlvi, 242 pages : illustrations ; 24 cm
9781118480182
Social marketing.
Internet marketing.
658.872 / A-S 2012
BKE200923
BKE200924
