Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - Boston, Massachusetts : Harvard Business Review Press, [2015] - 287 pages cm
Includes bibliographical references and index.
9781625274496 (alk. paper)
2014-032847
New products.
Market segmentation.
Sản phẩm mới
Phân chia thị trường
Business Administration
HF5415.153 / .K53 2015
658.8/02
BKE201847
BKE201848
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - Boston, Massachusetts : Harvard Business Review Press, [2015] - 287 pages cm
Includes bibliographical references and index.
9781625274496 (alk. paper)
2014-032847
New products.
Market segmentation.
Sản phẩm mới
Phân chia thị trường
Business Administration
HF5415.153 / .K53 2015
658.8/02
BKE201847
BKE201848
