Perreault, William D.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 12th ed. - New York : McGraw-Hill/Irwin, c2010. - xxxix, 691 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
9780073404813 (alk. paper) 0073404810 (alk. paper)
Marketing.
HF5415 / .M378 2010
658.8 / PER 2010
BKE200578
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 12th ed. - New York : McGraw-Hill/Irwin, c2010. - xxxix, 691 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
9780073404813 (alk. paper) 0073404810 (alk. paper)
Marketing.
HF5415 / .M378 2010
658.8 / PER 2010
BKE200578
