Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10th ed. - Boston : McGraw-Hill/Irwin, c2011. - liii, 746 p. ; ill. (some col.) ; 29 cm.
Includes biblipographical references and indexes.
9780073529936 (alk. paper) 0073529931 (alk. paper)
Marketing.
HF5415 / .M29474 2011
658.8 / KER 2011
BKE200609
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10th ed. - Boston : McGraw-Hill/Irwin, c2011. - liii, 746 p. ; ill. (some col.) ; 29 cm.
Includes biblipographical references and indexes.
9780073529936 (alk. paper) 0073529931 (alk. paper)
Marketing.
HF5415 / .M29474 2011
658.8 / KER 2011
BKE200609
