HBR guide to better business writing / Bryan A. Garner.
Tác giả: Garner, Bryan A.
Kiểu tài liệu: SáchTùng thư: Harvard business review guides: Mô tả vật lý: xx, 210 pages : illustrations ; 22 cm.Số ISBN: 9781422184035; 142218403X.Nhan đề song song: Guide to better business writing | Harvard Business Review guide to better business writing.Nhan đề đồng nhất: Harvard business review. Chủ đề: Commercial correspondence | Business writing | Business writing | Commercial correspondenceHình thức: Business correspondence. | Business correspondence.Phân loại DDC: 808 HBR 2012Kiểu tài liệu | Thư viện lưu trữ | Ký hiệu phân loại | Trạng thái | Ngày hết hạn | Đăng ký cá biệt | Đặt mượn |
---|---|---|---|---|---|---|
Sách Quỹ Châu Á | Sách Quỹ Châu Á | 808 HBR 2012 (Xem kệ sách) | Sẵn sàng | BKE201485 |
Thoát
808/.0427 DOR 2012 Read reason write / | 808/.0427 DOR 2012 Read reason write / | 808/.0427 DOR 2012 Read reason write / | 808 HBR 2012 HBR guide to better business writing / | 808.02 CLO 2009 A troubleshooting guide for writers : | 808.02 CLO 2009 A troubleshooting guide for writers : | 808.02 CLO 2009 A troubleshooting guide for writers : |
Includes bibliographical references and index.
Introduction: why you need to write well -- Delivering the goods quickly and clearly. Know why you're writing -- Understand your readers -- Divide the writing process into four separate tasks -- Before writing in earnest, jot down your three main points--inc complete sentences -- Write in full--rapidly -- Improve what you've written -- Use graphics to illustrate and clarify -- Developing your skills. Be relentlessly clear -- Learn to summarize--accurately -- Waste no words -- Be plain-spoken: avoid bizspeak -- Use chronology when given a factual account -- Be a stickler for continuity -- Learn the basics of correct grammar -- Get feedback on you drafts from colleagues -- Avoiding the quirks that turn readers off. Don't anesthetize your reader -- Watch your tone -- Common forms of business writing. E-mails -- Business letters -- Memos and reports -- Performance appraisals -- Appendixes. A.A checklist for the four stages of writing -- B.A dozen grammatical rules you absolutely need to know -- C.A dozen punctuation rules you absolutely need to know -- D. Common usage gaffes -- E. Some dos and don't of business-writing etiquette -- F.A primer of good usage.
When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals and other important documents fail to win people over.
"DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you (1) push past writer's block; (2) grab--and keep--readers' attention; (3) earn credibility with tough audiences; (4) trim the fat from your writing; (5) strike the right tone; and (6) brush up on grammar, punctuation, and usage."--Publisher's description.
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