Includes bibliographical references.

Why conscious capitalism? -- Starting the journey -- Part one. Higher purpose: Introduction to organizational purpose -- Discovering your purpose -- Articulating your purpose -- Enculturating your purpose -- Part two. Stakeholder integration: The stakeholder model -- Becoming stakeholder oriented -- Identifying your stakeholders and mapping their needs -- Embedding a stakeholder orientation -- Part three. Culture: Introduction to conscious culture -- Building a conscious culture - the conscious culture playbook -- Evolving and deepening your culture -- Part four. Conscious leadership: Introduction to conscious leadership -- Conscious leaders are selfless -- Becoming more conscious -- Organizational approach to conscious leadership -- Part five. Implementation: Setting organizational priorities -- Mobilizing the organization for the journey -- Epilogue: A letter to the CEO.

John Mackey and Raj Sisodia's iconic book, Conscious Capitalism, introduced business leaders to a set of core principles--higher purpose, stakeholder integration, conscious leadership, and conscious culture--that are being widely adopted by leading companies around the world and transforming how they do business. Now, a "field guide" codifies these best practices, with a systematic process and proven tools for sharing and implementing the four core principles throughout the organization. This practical guide provides hands-on materials--exercises, assessments, and checklists--used to implement the tenets of conscious capitalism and build conscious leadership in companies such as Whole Foods Market, Southwest Airlines, Life is Good, The Container Store, Barry-Wehmiller, Zappos, and many others. Organized according to each of the four core principles, chapters provide exercises, worksheets, and instructions--for use both individually and with teams--as well as advice, examples, and real-life stories to help leaders apply these ideas and make them come alive in their organizations. This is the authoritative resource for practicing higher purpose, stakeholder orientation, conscious culture, and conscious leadership--and becoming a more conscious organization.--