000 00599nam a22001937a 4500
003 FBU
005 20160426092541.0
008 160426b xxu||||| |||| 00| 0 eng d
020 _a9781118480182
040 _aFBU
_bDLC
082 _214
_a658.872
_bA-S 2012
100 1 _aSavar, Avi.
_d1973-
245 1 _aContent to commerce :
_bengaging consumers across paid, owned and earned channels /
_cAvi Savar.
260 _aHoboken,
_bNew Jersey: Wiley,
_c2012.
300 _axlvi, 242 pages :
_billustrations ;
_c24 cm
650 _aSocial marketing.
650 _aInternet marketing.
942 _2ddc
_cQ CH A
999 _c3372
_d3372