000			01622cam a2200313 a 4500
001			14934840
003			FBU
005			20141021112802.0
008			070719s2007 mau b 001 0 eng
020			_a9781422117354
020			_a1422117359
040			_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dDLC
050	0	0	_aHF5415 _b.Q38 2007
082	0	0	_a658.8 _222 _bQUE 2007
084			_a85.40 _2bcl
100	1		_aQuelch, John A.
245	1	0	_aGreater good : _bhow good marketing makes for better democracy / _cJohn A. Quelch, Katherine E. Jocz.
260			_aBoston, Mass. : _bHarvard Business Press, _cc2007.
300			_aviii, 331 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. 279-311) and index.
505	0		_aIntroduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
650		0	_aMarketing.
650		0	_aDemocracy.
700	1		_aJocz, Katherine E.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0723/2007029812.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c411 _d411