| 000 | 01097cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 17109181 | ||
| 003 | FBU | ||
| 005 | 20191219104814.0 | ||
| 008 | 120106s2012 maua b 001 0 eng | ||
| 010 | _a 2011053284 | ||
| 020 | _a9781422143568 (hardback : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.S223 2012 |
| 082 | 0 | 0 |
_a658.8/02 _223 _bWIN 2012 |
| 100 | 1 | _aSachs, Jonah. | |
| 245 | 1 | 0 |
_aWinning the story wars : _bwhy those who tell--and live--the best stories will rule the future / _cJonah Sachs. |
| 260 |
_aBoston, Mass. : _bHarvard Business Review Press, _cc2012. |
||
| 300 |
_aviii, 264 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xSocial aspects. |
|
| 650 | 0 |
_aStorytelling _xPsychological aspects. |
|
| 650 | 0 |
_aConsumers _xPsychology. |
|
| 650 | 0 | _aSocial media. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cQ CH A |
||
| 999 |
_c4785 _d4785 |
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