| 000 | 00956cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 15947387 | ||
| 003 | FBU | ||
| 005 | 20141021112808.0 | ||
| 008 | 091016s2011 maua b 001 0 eng | ||
| 020 | _a9780073529936 (alk. paper) | ||
| 020 | _a0073529931 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.M29474 2011 |
| 082 | 0 | 0 |
_a658.8 _222 _bKER 2011 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2011. |
||
| 300 |
_aliii, 746 p. ; _bill. (some col.) ; _c29 cm. |
||
| 500 | _aIncludes biblipographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c678 _d678 |
||