Kim, W. Chan,
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Ren©♭e Mauborgne. - Expanded edition. - xxviii, 287 pages : illustrations ; 25 cm.
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
Includes bibliographical references (pages 263-270) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
9781625274496 1625274491
Perseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070 SAN 631-760X
2014032847
New products.
Market segmentation.
BUSINESS & ECONOMICS--Development--Business Development.
Market segmentation.
New products.
Strategisches Management.
Marknadsanalys.
Marknadsf©œring.
F©œretagsledning.
HF5415.153 / .K53 2015
658.8 HOW 2015
BKE201435
BKE201436
BKE201437
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Ren©♭e Mauborgne. - Expanded edition. - xxviii, 287 pages : illustrations ; 25 cm.
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
Includes bibliographical references (pages 263-270) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
9781625274496 1625274491
Perseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070 SAN 631-760X
2014032847
New products.
Market segmentation.
BUSINESS & ECONOMICS--Development--Business Development.
Market segmentation.
New products.
Strategisches Management.
Marknadsanalys.
Marknadsf©œring.
F©œretagsledning.
HF5415.153 / .K53 2015
658.8 HOW 2015
BKE201435
BKE201436
BKE201437
