Sachs, Jonah.
Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. - Boston, Mass. : Harvard Business Review Press, c2012. - viii, 264 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781422143568 (hardback : alk. paper)
2011053284
Marketing--Social aspects.
Storytelling--Psychological aspects.
Consumers--Psychology.
Social media.
HF5415 / .S223 2012
658.8/02 / WIN 2012
BKE201820
Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. - Boston, Mass. : Harvard Business Review Press, c2012. - viii, 264 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781422143568 (hardback : alk. paper)
2011053284
Marketing--Social aspects.
Storytelling--Psychological aspects.
Consumers--Psychology.
Social media.
HF5415 / .S223 2012
658.8/02 / WIN 2012
BKE201820
